search query: @author Arndt, J. / total: 13
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| Author: | Arndt, J. |
| Title: | On making marketing science more scientific : role of orientations, paradigms, metaphors, and puzzle solving. |
| Journal: | Journal of Marketing
1985 : SUMMER, VOL. 49:3, p. 11-23 |
| Index terms: | MARKETING THEORY MARKETING RESEARCH SOCIOLOGY BEHAVIOURAL SCIENCE CHANGE |
| Language: | eng |
| Abstract: |
SCIMA