search query: @author Serraf, G. / total: 13
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| Author: | Serraf, G. |
| Title: | Controle des risques : une strategie de la negociation de vente. |
| Journal: | Revue Francaise du Marketing
1985 : OCT-DEC, 104, p. 15-27 |
| Index terms: | RISK ANALYSIS NEGOTIATION (SALES) CLIENTS COMPETITION STRATEGIC PLANNING |
| Language: | fre |
| Abstract: |
SCIMA