search query: @author Harvey, M. G. / total: 13
reference: 8 / 13
Author: | Harvey, M. G. Rothe, J. T. |
Title: | Video cassette recorders : their impact on viewers and advertisers. |
Journal: | Journal of Advertising Research
1985 : DEC-JAN, VOL. 25:6, p. 19-27 |
Index terms: | ADVERTISING EFFECTIVENESS VIDEO CASSETTES INDUSTRY MEDIA RESEARCH |
Language: | eng |
Abstract: |
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