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| Author: | Serraf, G. Thiriez, G. |
| Title: | La demarche marketing dans le systeme franchise. Strategie et action : theorie et pratique. |
| Journal: | Revue Francaise du Marketing
1986 : MAR-APR, 107, p. 73-90 |
| Index terms: | FRANCHISING MARKETING MIX FRANCE |
| Language: | fre |
| Abstract: |
SCIMA