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| Author: | Lee, J. Kim, H. |
| Title: | Determinanats of new product outcome in a developing country : a longitudinal analysis. |
| Journal: | International Journal of Research in Marketing
1986 : VOL. 3:3, p. 143-156 |
| Index terms: | KOREA NEW PRODUCTS DEVELOPING COUNTRIES |
| Language: | eng |
| Abstract: |
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