search query: @author Johnston, W. J. / total: 13
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| Author: | Johnston, W. J. |
| Title: | Reacting to a textile and apparel trade enforcement act. |
| Journal: | International Marketing Review
1987 : SPRING, VOL. 4:1, p. 42-51 |
| Index terms: | TRADE BARRIERS TEXTILE INDUSTRY |
| Language: | eng |
| Abstract: | A review of the effectiveness of trade laws aimed at preserving the US textile and apparel industry and jobs. The background to protectionism in the textile and apparel industry, the Textile & Apparel Trade Enforcement Act, its implications and retaliation against US exports. Outcome of the Bill and implications for future attempts at protectionism and the implications for marketing strategy. A Figure indicates the increase and decrease of US textile and apparel imports. |
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