search query: @indexterm slogans / total: 13
reference: 10 / 13
Author: | Wyckham, R. G. |
Title: | Implied superiority claims. |
Journal: | Journal of Advertising Research
1988 : FEB-MAR, VOL. 27:1, p. 54-63 |
Index terms: | SLOGANS ADVERTISING EFFECTIVENESS |
Language: | eng |
Abstract: |
SCIMA