search query: @indexterm slogans / total: 13
reference: 10 / 13
| Author: | Wyckham, R. G. |
| Title: | Implied superiority claims. |
| Journal: | Journal of Advertising Research
1988 : FEB-MAR, VOL. 27:1, p. 54-63 |
| Index terms: | SLOGANS ADVERTISING EFFECTIVENESS |
| Language: | eng |
| Abstract: |
SCIMA