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| Author: | Fulmer, W. E. Goodwin, J. |
| Title: | Differentiation : begin with the consumer. |
| Journal: | Business Horizons
1988 : SEP-OCT, VOL. 31:5, p. 55-63 |
| Index terms: | CORPORATE STRATEGY PRODUCT DIFFERENTIATION CUSTOMERS |
| Language: | eng |
| Abstract: |
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