search query: @indexterm COLOUR TELEVISION / total: 13
reference: 7 / 13
| Author: | Min Han, C. |
| Title: | Country image : halo or summary construct? |
| Journal: | Journal of Marketing Research
1989 : MAY, VOL. 26:2, p. 222-229 |
| Index terms: | PRODUCT IMAGE CONSUMER CHOICE COLOUR TELEVISION CARS |
| Language: | eng |
| Abstract: | The role of country image in consumer evaluations of TV sets and automobiles is examined. Country image is defined as consumers' general perceptions of quality for products made in a given country.A study was designed to test two alternative views about the role of country image in product evaluation- the halo and summary construct models. The results suggest structural relationships between country image, beliefs about product attributes, and brand attitude. |
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