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| Author: | Wohlgemuth, A. C. |
| Title: | Erfolgsunternehmen unter der Lupe. |
| Journal: | Management-Zeitschrift Industrielle Organisation
1989 : VOL. 58:10, p. 27-31 |
| Index terms: | COMPANY PERFORMANCE SUCCESS PERFORMANCE MEASUREMENT SWITZERLAND |
| Language: | ger |
| Abstract: | How do successful companies differ from their competitors? This crucial question for every management was the subject of a field study made by the University of Zurich. The success factors in eight Swiss companies were investigated. New, well-grounded research methods were used. The process of company selection for research purposes is described. The most important results are summarized. The success factors are grouped as follows: 1. general management; 2. human resource management; 3. organizational structure; 4. marketing, innovation and company development. The results have proved that company success depends on the interplay of many factors. Some important observations about the diagnostic tools are made. |
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