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| Author: | Collis, R. |
| Title: | Marketing wars. |
| Journal: | International Management
1990 : MAR, VOL. 45:2, p. 60-62 |
| Index terms: | BUSINESS TRAVEL AIR TRANSPORT |
| Language: | eng |
| Abstract: | Report on incentives offered to business travellers by the world's airlines. Club, Ambassador and Clipper class. Executive floors in hotels. How business travel is big business. Size of market. Shorter trips, but more stress for executives with intensive work week. Concept of "business class" and liberalization of air transport in Europe. BA Club Europe and Club World. Addictive habit of mileage counting. Data-base marketing. Golden Passport programme and cost. link-ins with car hire, airlines and hotel chains. |
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