search query: @author Berney, K. / total: 13
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| Author: | Berney, K. |
| Title: | Citibank goes for broke |
| Journal: | International Management
1990 : AUG, VOL. 45:7, p. 36-37 |
| Index terms: | BANKS CORPORATE STRATEGY COMPANY PERFORMANCE |
| Language: | eng |
| Abstract: | Assessment of new management strategy adopted by Citibank. Citicorp, the bank's holding company. Citibank's U-turns. Transfer of its successful US consumer strategy to Europe. Credit card customers. Retail presence in the UK and France. Capital reserves. Corporate strategy. |
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