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reference: 11 / 13
Author: | Sethi, V. Datta, L. Wise, G. |
Title: | Passage to India: a marketing perspective. |
Journal: | International Marketing Review
1990 : VOL. 7:1, p. 48-60 |
Index terms: | INTERNATIONAL MARKETING INDIA MULTINATIONAL COMPANIES |
Language: | eng |
Abstract: |
SCIMA