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| Author: | Bonoma, T. V. Johnston, W. J. |
| Title: | Decision making under uncertainty: a direct measurement approach. |
| Journal: | Journal of Consumer Research
1979 : SEP, VOL. 6:2, p. 177-191 |
| Index terms: | UNCERTAINTY CONSUMER BEHAVIOUR DECISION MAKING |
| Language: | eng |
| Abstract: |
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