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| Author: | Guilding, C. Pike, R. |
| Title: | Intangible marketing assets : a managerial accounting perspective. |
| Journal: | Accounting and Business Research
1990 : WINTER, VOL. 21:81, p. 41-50 |
| Index terms: | GOODWILL ACCOUNTING MANAGEMENT ACCOUNTING |
| Language: | eng |
| Abstract: |
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