search query: @author Bagozzi, R.P. / total: 13
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| Author: | Bagozzi, R.P. Yi, Y. |
| Title: | Multitrait-Multimethod Matrices in Consumer Research |
| Journal: | Journal of Consumer Research
1991 : MAR, VOL. 17:4, p. 426-439 |
| Index terms: | CONSUMER RESEARCH MULTIATTRIBUTE MODELS CONSUMER BEHAVIOUR |
| Language: | eng |
| Abstract: |
SCIMA