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| Author: | Garcia, A. |
| Title: | La communication d'entreprise a l'etranger: que peut-on dire aux allemands? (!Corporate communication) |
| Journal: | Revue Francaise du Marketing
1991 : JAN, 131, p.37-49 |
| Index terms: | FEDERAL REPUBLIC OF GERMANY CORPORATE IMAGE COMMUNICATION CULTURE FRANCE |
| Language: | fre |
| Abstract: |
SCIMA