search query: @indexterm social values / total: 130
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Author: | Franke, D. |
Title: | Was fasziniert Konsumenten? |
Journal: | Absatzwirtschaft
1998 : JAN, p. 74-81 |
Index terms: | CONSUMER ATTITUDES SOCIAL VALUES BRANDS COMMUNICATION MARKETING STRATEGY GERMANY |
Language: | ger |
Abstract: |
SCIMA