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Author: | Manyiwa, S. Crawford, I. |
Title: | Determining linkages between consumer choices in a social context and the consumer's values: a means-end approach |
Journal: | Journal of Consumer Behaviour
2002 : SEP, VOL. 2:1, p. 54-70 |
Index terms: | Consumer choice Consumer behaviour Social values |
Language: | eng |
Abstract: | The authors present a conceptual model of means-end theory. The proposed model, built on Gutman's (1982) contributions to means-end theory, consists of four conceptual categories that are linked together. The conceptual categories are context-nested consumer choices, consequences and values. |
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