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| Author: | Kocas, C. |
| Title: | Evolution of prices in electronic markets under diffusion of price-comparison shopping |
| Journal: | Journal of Management Information Systems
2003 : WINTER, VOL. 19:3, p. 99-119 |
| Index terms: | Diffusion Electronic shopping Innovation Internet Prices |
| Language: | eng |
| Abstract: | The competitive dynamics of online sales are affected in markets where price-comparison shopping is diffusing rapidly due to efficient web-based price-comparison engines. A dynamic competitive pricing model that deals with an asymmetric duopolistic market where the segment sizes are determined through a diffusion process is developed. The diffusion-of-innovations approach allows capturing dynamically the proportion of informed and uninformed customers in a homogenous goods market. The model is used to analyze how strategic profit-maximization behaviour evolves over time. |
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