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| Author: | Gross, A. C. |
| Title: | The information vending machine. |
| Journal: | Business Horizons
1988 : JAN-FEB, VOL. 31:1, p. 24-33 |
| Index terms: | INFORMATION INDUSTRY MARKETING USA |
| Language: | eng |
| Abstract: | Evidence that there are major opportunities for entrepreneurs in the field of information delivery is presented. The most widely used economic indicators as well as actions and transactions are treated as the most important set of data demanded by the entrepreneurs. Spatial maps of information content and delivery, product-price interface in the computer-services industry, and computer services industry (USA) are exhibited. Applications of the information vending machine for marketers, and marketing practices for information providers are recommended. |
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