search query: @indexterm PACKAGING INDUSTRY / total: 131
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| Author: | Kassaye, W. W. Verma, D. |
| Title: | Balancing traditional packaging functions with the new "green" packaging concerns. |
| Journal: | Advanced Management Journal
1992 : AUTUMN, VOL. 57:4, p. 15-23 |
| Index terms: | EXPECTATIONS ENVIRONMENT PACKAGING INDUSTRY |
| Language: | eng |
| Abstract: | Balancing the environment problem of too much packaging waste with the three essential packaging functions of protection, preservation, and promotion has become a central problem. Today's firm should closely examine the options presented here to make the best of a powerful trend. The article identifies the constraints faced by consumer goods manufacturers investigates the marketing problems associated with the changes and provides some strategic marketing options to some of today's packaging problems. |
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