search query: @indexterm PACKAGING INDUSTRY / total: 131
reference: 60 / 131
Author: | Müller, S. Kesselmann, P. |
Title: | Umweltfreundliche Verpackung für Geschenkartikel. Image-Gewinn mit Öko-Tüte. |
Journal: | Absatzwirtschaft
1993 : JUL, p. 78-85 |
Index terms: | MARKETING GIFTS PACKAGING INDUSTRY PRODUCT IMAGE CONSUMER BEHAVIOUR ENVIRONMENTAL PROTECTION |
Language: | ger |
Abstract: |
SCIMA