search query: @freeterm Unternehmensführung / total: 131
reference: 43 / 131
| Author: | Nicholls, J. |
| Title: | Value to the customer and the strategic leadership star |
| Journal: | Journal of General Management
1995 : SPRING, VOL. 20:3, p. 20-30 |
| Index terms: | |
| Freeterms: | UNTERNEHMENSSTRATEGIE, UNTERNEHMENSFÜHRUNG |
| Language: | eng |
| Abstract: | Managers today are confronted with a multitude of concepts and techniques that are being generated by developments in strategic thinking and the emerging field of change management. To simplify the picture, it has been found useful to take a leadership perspective in building a coherent framework as a guide to management action. In working with clients, this has evolved into the form of a strategic leadership star. At the heart is the overarching goal of delivering value to the customer. This is achieved by concentrating efforts on the 5 themes in the arms of the star. |
SCIMA