search query: @freeterm Unternehmensführung / total: 131
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| Author: | Perrottet, C. M. |
| Title: | Scenarios for the future |
| Journal: | Management Review
1996 : JAN, VOL. 85:1, p. 43-46 |
| Index terms: | |
| Freeterms: | UNTERNEHMENSSTRATEGIE, UNTERNEHMENSFÜHRUNG |
| Language: | eng |
| Abstract: | The past can not predict the future. Tomorrow is simply too uncertain. Scenario-based strategic planning allows managers to manage uncertainty by synthesizing strategic elements from a number of possible outcomes. The author of this article identifies a strategy that can remain viable across multiple environments. |
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