search query: @freeterm Unternehmensführung / total: 131
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Author: | Perrottet, C. M. |
Title: | Scenarios for the future |
Journal: | Management Review
1996 : JAN, VOL. 85:1, p. 43-46 |
Index terms: | |
Freeterms: | UNTERNEHMENSSTRATEGIE, UNTERNEHMENSFÜHRUNG |
Language: | eng |
Abstract: | The past can not predict the future. Tomorrow is simply too uncertain. Scenario-based strategic planning allows managers to manage uncertainty by synthesizing strategic elements from a number of possible outcomes. The author of this article identifies a strategy that can remain viable across multiple environments. |
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