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| Author: | Shelley, G. C. |
| Title: | The search for the universal management elixir |
| Journal: | Business Quarterly
1996 : SUMMER, VOL. 60:4, p. 11-13 |
| Index terms: | |
| Freeterms: | UNTERNEHMENSFÜHRUNG |
| Language: | eng |
| Abstract: | Too many managers are relying on the latest management fads to bring them success. The 'latest' keys to success cannot and should not be applied to all companies, argues the author. Managers need to look beyond fad management techniques and look to themselves for the answers. |
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