search query: @freeterm Unternehmensführung / total: 131
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| Author: | Bailey, J. A. |
| Title: | Measuring your mission (Unternehmensziel) |
| Journal: | Management Accounting (US)
1996 : DEC, VOL. 78:6, p. 44-46 |
| Index terms: | |
| Freeterms: | UNTERNEHMENSFÜHRUNG |
| Language: | eng |
| Abstract: | Just as a motorist needs a road map to get to his destination, so does your company. It also needs a mission statement to reach its ultimate goal. And, like the motorist, your company needs to have signposts, or performance marks, to ensure that it is on the right track. |
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