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| Author: | Fitzgerald Bone, P. Corey, R. |
| Title: | Packaging ethics: perceptual differences among packaging professionals, brand managers and ethically-interested consumers |
| Journal: | Journal of Business Ethics
2000 : APR, VOL. 24:3, p. 199-213 |
| Index terms: | Ethics Packaging industry Consumers Brands Managers |
| Language: | eng |
| Abstract: | In this article the authors explore ethical perceptions of three product packaging issues as viewed by packaging professionals, brand managers, and ethically-interested consumers. They find that business practitioners exhibit less ethical sensitivity. Businesspeople also feel that the likelihood and severity of negative consequences resulting from a packaging practice is lower than do ethically-interested consumers. |
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