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| Author: | Laar, G. van de Berg-Weitzel, L. van den |
| Title: | The surprising and inspiring brand |
| Journal: | Admap
2005 : NOV, VOL 40:10, p. 55-57 |
| Index terms: | Marketing Brands Design management Innovation Products Packaging industry |
| Language: | eng |
| Abstract: | This article deals with design and packages. New brands and revamped brands succeed by inspiring and exciting. Where better to start than on the pack? |
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