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| Author: | Bemmaor, A. |
| Title: | Duree de vie des biens durables : modeles et tests = Life duration for consumer durables : models and tests. |
| Journal: | Consommation: revue de socio-économie
1984 : JUL-SEP, 3, p. 51-73 |
| Index terms: | CONSUMER DURABLES MARKETING MODELS TEST MARKETING HOUSEHOLD DURABLES MARKETING RESEARCH |
| Language: | fre |
| Abstract: |
SCIMA