search query: @indexterm PACKAGING INDUSTRY / total: 131
reference: 104 / 131
| Author: | Widmer, F. |
| Title: | Die Verpackung als Instrument im Kommunikations-Mix des Handels. |
| Journal: | Marketing: Zeitschrift fur Forschung und Praxis
1986 : FEB, VOL. 8:1, p. 19-22, 24-26 |
| Index terms: | PACKAGING INDUSTRY RETAILING CONSUMER INFORMATION |
| Language: | ger |
| Abstract: |
SCIMA