search query: @journal_id 453 / total: 131
reference: 5 / 131
| Author: | Lahlou, S. |
| Title: | Le nouveau produit : un concept flou. |
| Journal: | Consommation: revue de socio-économie
1986 : 3, p. 49-56 |
| Index terms: | NEW PRODUCTS CONSUMER BEHAVIOUR MARKETING RESEARCH |
| Language: | fre |
| Abstract: |
SCIMA