search query: @indexterm Appraisal / total: 131
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| Author: | Block, Z. |
| Title: | Damage control for new corporate ventures. |
| Journal: | Journal of Business Strategy
1989 : MAR-APR, VOL. 10:2, p. 22-28 |
| Index terms: | VENTURE MANAGEMENT APPRAISAL SUCCESS |
| Language: | eng |
| Abstract: | In the aggregate, corporations loose billions on new ventures. A venture cost management program is presented that can save fortunes by keeping the costs of losers down while accelerating the success of the winners. Losses can be reduced and a lot of potential failures redirected into success by building a system that helps managers make not only a stop-and-go decision but, more important, a redirection decision. To reduce the costs of failures companies need to build a system into their venture management practice that deals with the high level of uncertainty that is indigenous to new ventures. Three examples - of textile fiber manufacturing, a cable television venture and a new food system - are provided. |
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