search query: @indexterm PACKAGING INDUSTRY / total: 131
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| Author: | Cordes, D. |
| Title: | Die Packung profiliert das Produkt zur Persoenlichkeit Als Harmonie zwischen Inhalt und Form, Material und Farbe, Wort und Bild |
| Journal: | Marketing Journal
1989 : OCT/NOV, VOL. 22:5, p.500-502 |
| Index terms: | PACKAGING INDUSTRY |
| Language: | ger |
| Abstract: | Packaging now is more than a means of convenient and safe transport. The colors, pictures and form of the package carry emotional meanings attached to the product. Beside these factors the verbal components and the material of the packing are also important. Only if all factors harmonize can the packing be a powerful carrier of the desired image. |
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