search query: @indexterm PACKAGING INDUSTRY / total: 131
reference: 84 / 131
| Author: | Brun, M. |
| Title: | Le design : un outil au service de la stratgie. |
| Journal: | Revue Francaise du Marketing
1990 : OCT, 129, p. 13-38 |
| Index terms: | PRODUCT DESIGN INDUSTRIAL MARKETING PACKAGING INDUSTRY NEW PRODUCTS COMMUNICATION |
| Language: | fre |
| Abstract: |
SCIMA