search query: @indexterm PACKAGING INDUSTRY / total: 131
reference: 84 / 131
Author: | Brun, M. |
Title: | Le design : un outil au service de la stratgie. |
Journal: | Revue Francaise du Marketing
1990 : OCT, 129, p. 13-38 |
Index terms: | PRODUCT DESIGN INDUSTRIAL MARKETING PACKAGING INDUSTRY NEW PRODUCTS COMMUNICATION |
Language: | fre |
Abstract: |
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