search query: @indexterm GLOBAL MARKETING / total: 132
reference: 76 / 132
| Author: | Müller, S. Kornmeier, M. |
| Title: | Internationales Marketing im Spannungsfeld kultureller Einflussfaktoren. |
| Journal: | Markt
1995 : VOL.34:3, p. 147-158 |
| Index terms: | INTERNATIONAL MARKETING GLOBAL MARKETING CULTURE SEGMENTATION MARKETING |
| Language: | ger |
| Abstract: |
SCIMA