search query: @indexterm GLOBAL MARKETING / total: 132
reference: 73 / 132
Author: | Simon, H. |
Title: | Der Erfolg der Champions: Der Weg zur Weltmarktführerschaft. |
Journal: | Absatzwirtschaft
1996 : APR, p. 106-108, 110, 112, 114, 116, 118 |
Index terms: | COMPANY PERFORMANCE GLOBAL MARKETING INNOVATION CUSTOMER RELATIONS ALLIANCES COMPETITIVE ADVANTAGE |
Language: | ger |
Abstract: |
SCIMA