search query: @indexterm GLOBAL MARKETING / total: 132
reference: 72 / 132
| Author: | Moll, P. P. Stippel, P. |
| Title: | Wieviel Marktmacht braucht ein Zulieferer? *KEIPER RECARO |
| Journal: | Absatzwirtschaft
1996 : JUN, p. 14-16, 18 |
| Index terms: | CAR INDUSTRY SUPPLIERS CUSTOMER RELATIONS STANDARDS MARKET SHARE GLOBAL MARKETING |
| Language: | ger |
| Abstract: |
SCIMA