search query: @indexterm GLOBAL MARKETING / total: 132
reference: 72 / 132
Author: | Moll, P. P. Stippel, P. |
Title: | Wieviel Marktmacht braucht ein Zulieferer? *KEIPER RECARO |
Journal: | Absatzwirtschaft
1996 : JUN, p. 14-16, 18 |
Index terms: | CAR INDUSTRY SUPPLIERS CUSTOMER RELATIONS STANDARDS MARKET SHARE GLOBAL MARKETING |
Language: | ger |
Abstract: |
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