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| Author: | Shanahan, D. |
| Title: | From Language Learner to Multicultural Manager |
| Journal: | European Management Journal
1996 : VOL. 14:3, p. 315-320 |
| Index terms: | MANAGEMENT CORPORATE CULTURE INTERNATIONALIZATION GLOBAL MARKETING |
| Language: | eng |
| Abstract: | In today's rapidly globalizing world of business and management, language skills with real world applications have become essential. Communicative competence has established itself as the goal of most progressive language learning programs, but teachers and learners have begun to ask what lies beyond communicative competence? What must the truly exceptionally qualified, top-level international manager be able to do in the international setting? The answer lies in the relationship that exists between the culture - both with respect to culture's ability to facilitate language learning, and wtih respect to the manager's ability to adopt cultural nuances which make his or her 'foreigness' transparent to listeners. |
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