search query: @indexterm global marketing / total: 132
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Author: | Stipp, D. |
Title: | The birth of digital commerce |
Journal: | Fortune
1996 : DEC, VOL. 134:11, p. 97-99 |
Index terms: | INTERNET NETWORKS CONSUMERS COMPANIES GLOBAL MARKETING |
Language: | eng |
Abstract: | Soon all the pieces of the Web's commercial infrastructure will be on place, providing competitive online selling to consumers. Consumers will have digital ID as forgery-proof as fingerprints. By the end of the decade online retail sales could soar tenfold while business-to-business transactions could explode by a factor of 100. A standard protocol for credit card purchases on Web will soon be established. This secure electronic transaction (SET) will be rapidly incorporated into industrialstrencht merchantware . |
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