search query: @indexterm GLOBAL MARKETING / total: 132
reference: 49 / 132
| Author: | Yip, G.S. |
| Title: | Patterns and determinants of global marketing |
| Journal: | Journal of Marketing Management
1997 : JAN,FEB,APR, VOL. 13:1-3, p. 153-164 |
| Index terms: | GLOBAL MARKETING |
| Language: | eng |
| Abstract: |
SCIMA