search query: @indexterm GLOBAL MARKETING / total: 132
reference: 48 / 132
| Author: | Walters, P.G.P. |
| Title: | Global marketing segmentation: methodologies and challenges |
| Journal: | Journal of Marketing Management
1997 : JAN,FEB,APR, VOL. 13:1-3, p. 165-177 |
| Index terms: | GLOBAL MARKETING MARKET SEGMENTATION |
| Language: | eng |
| Abstract: |
SCIMA