search query: @indexterm GLOBAL MARKETING / total: 132
reference: 36 / 132
| Author: | Cuesta, F. |
| Title: | La virtualidad como respuesta a la globalización |
| Journal: | Harvard-Deusto Marketing & Ventas
1998 : MAY-JUN, 26, p. 21-24 |
| Index terms: | GLOBAL MARKETING MARKET SEGMENTATION INFORMATION TECHNOLOGY INFORMATION SYSTEMS |
| Language: | spa |
| Abstract: |
SCIMA