search query: @indexterm global marketing / total: 132
reference: 36 / 132
Author: | Cuesta, F. |
Title: | La virtualidad como respuesta a la globalización |
Journal: | Harvard-Deusto Marketing & Ventas
1998 : MAY-JUN, 26, p. 21-24 |
Index terms: | GLOBAL MARKETING MARKET SEGMENTATION INFORMATION TECHNOLOGY INFORMATION SYSTEMS |
Language: | spa |
Abstract: |
SCIMA