search query: @indexterm Global marketing / total: 132
reference: 32 / 132
| Author: | Jeannet, J.P. |
| Title: | Creacion de una filosofia de estrategia global. |
| Journal: | Harvard-Deusto Business Review
1998 : NOV-DEC, 87, p. 30-33 |
| Index terms: | GLOBAL MARKETING GLOBALIZATION STRATEGIC MANAGEMENT |
| Language: | spa |
| Abstract: |
SCIMA