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| Author: | Nakip, M. |
| Title: | Segmenting the global market by usage rate of industrial products |
| Journal: | Industrial Marketing Management
1999 : MAR, VOL. 28:2, p. 177-195 |
| Index terms: | GLOBAL MARKETING MANAGEMENT SEGMENTATION |
| Language: | eng |
| Abstract: | This a priori segmentation-based study aims to segment the world market according to usage rate in terms of forty-three industrial products and determine which group of countries are heavy users of what kind of products. The result needed a multi-attitude interpretation. The initial results showed that it cannot be generalized whether countries in one cluster are heavy, medium, or light users of all kinds of industrial products. |
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