search query: @indexterm global marketing / total: 132
reference: 27 / 132
Author: | Chadderdon, L. |
Title: | Fast focus |
Journal: | Fast Company
1999 : MAY, 24, p. 146-155 |
Index terms: | COMPANIES GLOBAL MARKETING COMPETITION BENCHMARKING |
Language: | eng |
Abstract: | Kodak's fast flow factory in Mexico builds nearly 40 million cameras each year. Factory design meets product design, with speed, flexibility and a clear picture of the manufacturing process. Today single-use cameras are a 2$ billion market with a growth rate of nearly 30% per year. Kodak's developing agenda is environmental sensitivity and aggressive recycling. |
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