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| Author: | Sweeney, D. |
| Title: | Global market trends in the networked era |
| Journal: | Long Range Planning
1998 : OCT, VOL. 31:5, p. 672-683 |
| Index terms: | LONG RANGE PLANNING GLOBAL MARKETING NETWORKS |
| Language: | eng |
| Abstract: | Corporate strategists have long sought to have a stronger impact on business direction and to make strategy more adaptive to an increasingly dynamic marketplace. At IBM, the Global Market Trends process has provided strategists with a means to achieve both objectives. Global Market Trends is an ongoing analysis of major economic and market trends, competitive issues and emerging technologies that promise to have an impact on IBM's business. |
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