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| Author: | Rohwer, J. |
| Title: | What's up with Steve case's DoCoMo deal? |
| Journal: | Fortune
2000 : OCT 30, VOL. 142:10, p. 94-96 |
| Index terms: | JAPAN INTERNET GLOBAL MARKETING |
| Language: | eng |
| Abstract: | America Online's new joint venture with the cell phone giant may end up being about a lot more than just adding subscribers in Japan. In an era of USD 100 billion mergers, a USD 100 million deal seems like small change. But NTT DoCoMo's recent acquisition of 42% of America Online's operations in Japan means a lot more than the paltry price tag suggests. DoCoMo is the world's most Internet-savvy and highly capitalized mobile phone carrier. |
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