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| Author: | Schrage, M. |
| Title: | The innovation fetish |
| Journal: | Fortune
2000 : NOV 13, VOL. 142:11, p. 95-103 |
| Index terms: | INNOVATION INVESTMENTS GLOBAL MARKETING |
| Language: | eng |
| Abstract: | Innovate or Die? Sorry, that misses the point. There's actually an innovation glut. The real shortage is profits. Jennifer Brown, the executive vice-president of e-business at Fidelity Investments, has a serious problem with innovation in her group. There's too much of it. "We have more good ideas than we can handle," she confesses. "We have so many good ideas here - truly innovative ideas - that sometimes our people get a little frustrated that we can't act on most of them". Too many good ideas? |
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